Punishment can result in rapid deceleration of a behavior. Unfortunately it has a wide number of side effects that are described below. Whenever punishment is applied it does not result in the learner’s best performance. Instead it tends to result in minimal participation. For example, when you get a speeding ticket, the ticket motivates you to go just slightly below or at the speed limit not safely below it. Secondly, you may only obey when you see an officer nearby (in other words punishment promotes limited maintenance and generalization). Punishment models negative behavior for the learner and others in the environment.